The Customer 360 Data Model is an intricate structure that harbors various types of data objects. Each object type serves a unique functionality in data management, contributing to the overall versatility and efficiency of the Model. This article deep-dives into four fundamental data object types of the Customer 360 Data Model: Data Lake Object (DLO), Data Model Object (DMO), Unified Data Model Object (Unified DMO), and Calculated Insight Object (CIO). Data Objects and Their Functions Data Lake Object (DLO) is an integral component of the data management framework. Serving as a container, a DLO essentially houses all data poured into the Data Cloud. Therefore, it is fundamental to the entire data ingestion process, acting as the preliminary storage location before further data processing and analysis. Proceeding to the next level, we have the Data Model Object (DMO) . This data object provides a harmonious grouping of data sourced from various streams and insights. After data has b...