Salesforce Insights and Tips for Success!

During my Salesforce Marketing Cloud TA roles, there is an endless debate on the ownership of Marketing cloud. Mostly, I was in between IT department and Marketing department. Both has different structures, human resources, budgets and goals.  As working under Marketing department, the focus was mostly on the emails, messages, the design of creatives, journey builder design, quality of message language, time of the message, leveraging point and click tools and many more. As working under IT department, the focus was always on the development of emails, development processes, how to create a version control system for Salesforce Marketing Cloud, integration patterns with multiple systems, synchronization of data, data model, automation and sql query efficiencies and many more. There was no single true answer, there is always a political discussion at CxO level, and you are in between to balance best for the company. Deep knowledge into the sales and marketing automation reveals an u...

Accounting and consulting firms find themselves riding two waves of expectation. On the one hand, they must tackle contemporary market challenges and complexities. On the other hand, they are expected to be torchbearers in the industry, guiding clients through economic uncertainties, the twists and turns of digital transformation, and an unsteady market terrain. Achieving this delicate balance demands a unique competitive edge that sets them apart from rivals. It requires the capacity to spot valuable chances that can catalyze their business metamorphosis, unearth fresh sources of income, and propel growth in significant ways. To flourish amidst these demands, firms must go beyond the norm in their guidance strategies. It's not about presenting an impressive new answer to every emerging problem. It's about anchoring your approach firmly on data. This data-driven approach not only provides clients with comprehensible perspectives on their markets but also uncovers their unfulfi...