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The Customer 360 Data Model is an intricate structure that harbors various types of data objects. Each object type serves a unique functionality in data management, contributing to the overall versatility and efficiency of the Model. This article deep-dives into four fundamental data object types of the Customer 360 Data Model: Data Lake Object (DLO), Data Model Object (DMO), Unified Data Model Object (Unified DMO), and Calculated Insight Object (CIO). Data Objects and Their Functions Data Lake Object (DLO) is an integral component of the data management framework. Serving as a container, a DLO essentially houses all data poured into the Data Cloud. Therefore, it is fundamental to the entire data ingestion process, acting as the preliminary storage location before further data processing and analysis. Proceeding to the next level, we have the Data Model Object (DMO) . This data object provides a harmonious grouping of data sourced from various streams and insights. After data has b...

Data Cloud is getting more popular each day. Whether you're a newbie or an old hand, it's crucial to understand what Data Cloud is and how it can bolster your business divergely. In essence, Data Cloud serves as a systematized reservoir of information amassed from divergent sources to present a well-rounded view of your customer base. This compilation offers context and direction for companies aiming to fine-tune their operations or deepen customer relationships. Consolidating Customer Data: The Power of Unison Customers leave traces of their preferences, behaviors, and interactions across different platforms. Picture a customer who browses items on your e-commerce site and later purchases through your mobile app. Both these platforms amass data about the same customer, albeit in different forms. Moreover, each trace of interaction paints a vivid image of your customer, yet due to the disparate nature of data collection, these distinct records often fail to align with each o...