Understanding customer behavior is essential for any business looking to thrive in the current market. To boost seamless consumer engagement, Salesforce Marketing Cloud offers a wide range of features that allow businesses to monitor client activity, thereby opening gateways to personalized customer journeys. The Salesforce Marketing Cloud is a digital marketing platform that offers tools for businesses to effectively engage with their target audience. This suite of tools allows companies to create more targeted and personalised marketing campaigns, boosting stakeholder interaction, and ultimately leading to increased sales. There are ten standout features within the Salesforce Marketing Cloud that help businesses in unlocking customer journeys. Here is an overview of these game-changing features that revolutionize marketing outreach and customer engagement. 1. AI-Powered Predictions: Fueled by the power of artificial intelligence, Salesforce offers predictive analyt...